Matthieu Mélin, interviewed by Ecommerce Mag on tracking pixels: after 14 July 2026, what compliance challenges and risks lie ahead for e-commerce players?

In an interview with EcommerceMag, Matthieu Mélin, partner in our IP/IT practice, discusses the shift towards stricter enforcement of the CNIL's recommendations on tracking pixels in emails and the practical implications for businesses.

As of 14 July 2026, the transition period granted by the French Data Protection Authority (CNIL) has come to an end. Businesses must now ensure that their tracking practices comply with the new requirements, while the timing of potential regulatory inspections and enforcement actions remains uncertain.

Key takeaways:

✔️ Consent: Businesses must update their consent collection mechanisms, including those relating to existing contact databases.

✔️ Regulatory enforcement and penalties: The CNIL has not announced a specific timetable for inspections, but non-compliance may expose businesses to legal and reputational risks.

✔️ Contractual responsibilities: The legal roles and responsibilities of e-commerce businesses and their technology providers must be carefully assessed, particularly where service providers use the data collected for their own purposes.

⚠️ Beyond technical adjustments, these developments require e-commerce businesses to review their consent collection practices and contractual arrangements with service providers.

Read full analysis here: https://www.ecommercemag.fr/techno-ux-1226/e-commerce-et-pixels-de-suivi-la-cnil-a-siffle-la-fin-de-la-periode-de-preparation-60325/amp